This will further damage business and traveller confidence, and business survival prospects. Overall spend is generally lower and domestic visitors have a shorter stay on average. DMOs can help businesses to adapt and innovate to meet the needs of the domestic market, which will allow businesses to achieve an optimum blend of resident, domestic and international customers. Domestic tourists and local residents have different needs and provide a different value when compared to international visitors. Canada: Revised tourism estimates from Destination Canada in July 2020 were based on a re-opening of the Canadian border in January 2021. It is also an opportunity to take advantage of new technologies, implement green recovery strategies, and shift to policy and business practices that better balance the environmental, social and economic impacts of tourism. It is too early to say what the long term implications of the crisis will be for tourism, but a return to business as usual is highly unlikely. Edinburghs Spaces for People initiative is aimed at making the city and its surrounds safer and easier to get around, and the changes introduced for COVID-19 are an opportunity to accelerate that programme. Those parts of the tourism ecosystem that are not yet open for business and where demand is likely to be depressed or constrained for some time will require particular attention, as will destinations and small businesses that have been most severely hit and are most vulnerable. Information exchange is critical during a crisis, and systems set up during lockdown to achieve a real-time understanding of business inventory (capacity, vulnerability and viability) will be an important management tool as tourism and hospitality restarts and grows. Beyond the tourism economy, the pandemic has triggered a global economic crisis, and this in turn has consequences for tourism recovery. Key policy priorities include: Supporting tourism businesses to adapt and survive, Promoting domestic tourism and supporting safe return of international tourism, Providing clear information to travellers and businesses, and limiting uncertainty (to the extent possible), Evolving response measures to maintain capacity in the sector and address gaps in supports, Strengthening co-operation within and between countries, Building more resilient, sustainable tourism. The scale of job losses is not yet apparent, as government supports have protected workers from the full impact of the pandemic. Indigenous Tourism Ontario provided business support brokers to understand the needs of its community enterprises and develop a targeted package of information, training and support. 2021 is the year that destinations will start rebuilding their international visitor economies following the pandemic. Clear communication, well-designed information policy and clarity on the epidemiological criteria will be particularly important where there is a need to change travel restrictions and containment measures in response to virus outbreaks and the shifting sanitary situation. For more information on how we process and secure your data, view our privacy policy, By submitting your details you consent to us processing the personal data you have provided in accordance with our privacy policy and terms and conditions. The DMO can play a central role for residents, visitors and its business stakeholders to help them understand the latest situation, and to communicate the services and new offers out there. Co-ordinated action across governments at all levels and the private sector is essential. While flexible policy solutions are needed to enable the tourism economy to live alongside the virus in the short to medium term, it is important to look beyond this and take steps to learn from the crisis, which has revealed gaps in government and industry preparedness and response capacity. Encouraging news on vaccines has boosted hopes for recovery but challenges remain, with the sector expected to remain in survival mode until well into 2021. Indigenous Tourism Ontario kept in close communications with its operators to understand their situations and challenges. The Travel Foundation provided technical support and a critical friend role for these DMOs to put in place plans for longer term success. Under the central scenario, domestic tourism is expected to recover to 2019 levels in summer 2021, with international tourism recovery forecast for April 2023 (i.e. Last year City Nation Place teamed up with the global tourism NGO, the Travel Foundation, to offer four DMOs pro bono support as they developed their COVID-19 recovery plans. If so, they wont be missed. This is an excellent time to engage with residents and facilitate the conversation on why do we want tourism. The crisis, and the recovery plans that are being put in place, are a once in a lifetime opportunity to move towards more sustainable and resilient models of tourism development. UNWTO (2020), World Tourism Barometer, Volume 18, Issue 6, https://doi.org/10.18111/wtobarometereng. Edinburgh has also been exploring potential digital platform solutions. While there has been some resumption of international tourism activity, this remains very limited. On March 31st, well be joined by leading experts from The Travel Foundation and members of the Roots to Recovery initiative to dive deeper into the learnings of the project, and to create an ongoing discussion that will allowdestinationsto collaborate on mutual challenges theyre facing in tourism recovery. This note is an abridged version of the OECD Tourism Paper: Mitigating the impact of COVID-19 and preparing for recovery: https://doi.org/10.1787/47045bae-en . Changes in visitor flows, for instance, to enable social distancing in town centres, mean that normal transport and mobility has been disrupted, and temporary measures (such as barriers and signs) may impact on aesthetics and experiences. United Kingdom: VisitBritain have modelled a range of scenarios of the short-term impact on inbound and domestic tourism. Whether this new visitor economy will be better more resilient, more equitable and creating more value for communities - will depend on how we recover. For Indigenous Tourism Ontario, campaigns have become hyper-local, encouraging residents to explore their neighbourhoods in new ways. Not all businesses will survive the crisis and capacity in the sector is likely to be reduced for a period, limiting the recovery. Despite the proven resilience of the tourism economy to previous shocks, the sheer scale and combined economic and health nature of this crisis means that the road to recovery is highly uncertain. Sustainability may become more prominent in tourism choices, due to greater awareness of climate change and adverse impacts of tourism. World Bank, Washington, DC. This will enable DMOs to start a process of realigning towards resident needs, and towards destination management, with tourism as a means to an end, not for tourisms sake. 2019/01, OECD Publishing, Paris,https://doi.org/10.1787/d6072d28-en. The increased demand for outdoor space, self-drive and outdoor activities is a trend that is set to continue, and investment to protect natural and cultural assets and improve user experiences will have benefits for both residents and visitors alike. Particularly with businesses that have experienced job losses, those remaining employees have found they need to acquire new skills, and DMOs have been their main source of guidance and support. It is a chance to collaborateand be intentional about building a new visitor economy that will contribute to their place-making visions. The scale of job losses is not yet apparent, as government supports have protected workers from the full impact of the pandemic. They are looking at the full tourism ecosystem and identifying the ideal visitor profiles to bring back the health of the visitor economy and provide positive impacts on communities. While it is still too early to say with any certainty what these will be, a number of initial lessons are outlined: Crisis has been a call to action to governments, at all levels, to respond in a co-ordinated way, and has highlighted the importance of integrated tourism policy approaches to support recovery. Digitalisation in tourism services is expected to continue to accelerate, including a higher use of automation, contact-less payments and services, virtual experiences, real-time information provision. The Roots to Recovery initiative brought together four very different DMOs: Edinburgh Tourism Action Group, Indigenous Tourism Ontario, Grenada Tourism Authority and Colorado Tourism Office. Colorado has been focusing on identifying their high value visitors, but they are interpreting this not just in terms of higher spend. Residents in some places may feel that they reclaimed their village, town or city and there are public health fears about visitors returning. The outlook for the tourism economy remains extraordinarily uncertain, and business and travel confidence has taken a big hit. The campaign builds on their Care for Colorado campaign. This requires DMOs to acquire a new mandate and a seat at the placemaking table, to ensure that the visitor economy is contributing to the broader vision for the future, and to unlock new levers and pooled resources to support destinationstewardship. The focus now must be on providing existing operators and service providers (especially SMEs) with a targeted programme of practical support to diversify their products and sell to new markets, and to create a nurturing environment for start-ups and entrepreneurs. Latest UN World Tourism Organization (UNWTO) estimates point to a 70% decline year-on-year in international tourist arrivals in the first eight months of the year, with the loss in export revenues from international tourism eight times that recorded in 2009 amid the global financial crisis.2 UNWTO now foresees a decline in international arrivals close to 70%, with recovery to pre-crisis levels not expected before 2023. UNCTAD (2020), Covid-19 and Tourism: Assessing the Economic Consequences(UNCTAD/DITC/INF/2020/3), 2 July 2020, ILO Briefing note (2020), The impact of COVID-19 on the tourism sector, June 2020, WTTC Press Release, 174 million Travel and Tourism jobs could be lost due to COVID-19 and travel restrictions, 29 October 2020, European Commission Joint Research Centre (2020), Behavioural changes in tourism in times of Covid-19: Employment scenarios and policy options, JRC Science for Policy Report, OECD (2020),OECD Economic Outlook, Volume 2020 Issue 2:Preliminary version, OECD Publishing, Paris,https://doi.org/10.1787/39a88ab1-en. The crisis has highlighted shortcomings in the availability of timely, comparable, granular data in quickly evolving situations. Improving the evidence base to inform policy and business decisions will be key, through information gathering, research and data analysis. Beyond the tourism economy, the pandemic has triggered a global economic crisis, and this in turn has consequences for tourism recovery. The tourism sector will be a very different in 2021 to what it was in 2019. Here, the Travel Foundation shares some of the key lessons, in advance of aConnections Sustainability Working Groupdiscussion on 31 March. The slump in domestic demand is forecast to be relatively small (down by 14%), with the loss in international business significant (down by 55%). Internationally oriented businesses pivoting to domestic customers have found there are some marked differences in needs, with domestic visitors having very different requirements. Wed like to thank the Edinburgh Tourism Action Group, Indigenous Tourism Ontario, Grenada Tourism Authority and Colorado Tourism Office for their continued active interest in the Roots to Recovery initiative (which came to a close in 2020) and sharing the lessons learned for the benefit of others. For some destinations and their business partners, the pressure to recoup losses and regain liquidity will no doubt take over, with discounting and cost-cutting, and the potential for a race to the bottom. Destinations like Venice are already introducing sophisticated systems to monitor visitor flows. The unprecedented shock to the tourism economy is being compounded by the evolving sanitary situation. There is also a need to ensure visitors are equipped with the right information on how to be safe and responsible in the great outdoors, and an opportunity to engage with residents, and reassure them that the necessary measures are in place. Many countries are also now developing measures to build a more resilient tourism economy post COVID-19. Reliable and consistent indicators are needed to evaluate the effectiveness of programmes and initiatives, and monitor progress on tourism recovery and resilience. Tourism is highly labour intensive and provides a high volume of jobs for low skilled workers, together with higher skilled jobs. The crisis is an opportunity to rethink tourism for the future. Step one might be to determine which businesses are essential for creating a sense of place, and which provide services valued by both residents and visitors. However, real recovery will only be possible when international tourism returns. Please reload the page and try again. The pandemic has once again exposed structural shortcomings in the tourism system and the vulnerability to external shocks. Please submit the following details to download the report. However, the World Travel and Tourism Council (WTTC) estimates that that up to 174 million job are at risk globally in 2020.7 The European Commissions Joint Research Centre forecasts that between 6.6 - 11.7 million jobs in businesses operating and/or dependent on tourism-related activities could be at risk of reduction in working hours or permanent losses in 2020, representing between 3.2% and 5.6% of the total active population in the European Union.8 Women, young people, rural communities, indigenous people and informal workers are disproportionately affected groups that are more likely to be employed in micro or small tourism businesses. The COVID-19 crisis has been a huge shock to the tourism economy, severely impacting peoples livelihoods, neighbourhoods and businesses. Perhaps it is time to trial electric scooter hire, create new cycle paths, or permanently reclaim streets which were previously congested with traffic, and repurpose them for people and outdoor entertainment. However, for many others, this will be taken as a once-in-a-generation opportunity to learn from the mistakes of the past and, crucially, to learn from each other. It will, most likely, be a slow and bumpy ride. Tourism continues to be one of the sectors hardest hit by the coronavirus pandemic and the outlook remains highly uncertain. Strengthened multi-lateral co-operation and robust support is essential to reactivate tourism. Growth has rebounded in many parts of the economy, but tourism and other sectors have been slower to bounce back, and this is impacting recovery in many countries9. A hyper-domestic resident first approach can build further resilience into the visitor economy and ensure that visitors are supporting businesses that are also valued by the community. Organisation for Economic Co-operation and Development (OECD), Rebuilding tourism for the future: COVID-19 policy responses and recovery. And whilst we can expect an eventual return to 2019 visitors levels (by 2023 or 2024 at the earliest, according to UNWTO and PATA), in many other ways the tourismof 2019 will never return. It will be important to work with tourism businesses so they are sustainable beyond the end of the supports, and already starting to address the long term implications of the crisis. Governments need to consider the longer-term implications of the crisis, while capitalising on digitalisation, supporting the low carbon transition, and promoting the structural transformation needed to build a stronger, more sustainable and resilient tourism economy. Public-private tourism taskforces have been set up in many countries, and there is a new willingness to collaborate across sectors which can be continued through to the recovery phase. The outlook for tourism is extraordinarily uncertain, and recovery will depend on the interlinked consequences of the economic and health crisis on demand and supply side factors. However, this has been hindered as many countries face further waves of the virus, and domestic tourism is expected to end the year significantly down on pre-COVID levels. Quantifying the current and future impacts of the crisis on the tourism sector is challenging, with the crisis exposing shortcomings in tourism statistical information systems, including a lack of robust, comparable and timely data to inform policy and business decisions. The unprecedented shock to the tourism economy is being compounded by the evolving sanitary situation. As part of the project, the Travel Foundation created and tested a Recovery Plan Assessment Frameworkwhich has since been developed into a handbook and a workshop programme to help even more destinations in their recovery planning, and has so far been delivered by the charity for DMOs in Mexico and the Caribbean, with the Pacific Islands and Greece soon to come. The sector also risks being among one of the last to recover, with the ongoing travel restrictions and the global recession. DMOs have had to adapt quickly to new roles and responsibilities. OECD expects international tourism to fall by around 80% in 2020. This new app allows users to see whats open near them, what features and services are on offer and how busy their favourite businesses are helping them make safe and informed decisions about when and how to visit. Delivering well-targeted and accessible supports as quickly and efficiently as possible to vulnerable tourism businesses, workers and tourists has and continues to be crucial. The crisis has hit some businesses (for instance those with a highly seasonal product, such as wildlife watching) much harder than others and it is important to establish the range of needs. waiters, air stewards, hotel receptionists). However, the flow of spend to local businesses is often greater. Domestic tourism is expected to benefit, as people prefer to stay local and visit destinations within their own country. Sector-specific supports are needed to address the particular needs of tourism workers, businesses and destinations, and support wider economic recovery. The crisis is putting millions of jobs in the tourism sector at risk. Providing policy clarity and taking steps to limit uncertainty (to the extent possible) will be crucial to, Improving the evidence base to inform policy and business decisions will be key, through information gathering, research and data analysis, Crisis is a once in a lifetime opportunity to move toward fairer, more sustainable and resilient models of tourism development, OECD Economic Outlook, Volume 2020 Issue 2:Preliminary version. Traveller behaviour will be influenced by the evolution of the crisis, as well as longer term consumer trends that are reshaping in the way people travel. This requires more robust risk assessment and crisis response mechanisms, and closer co-ordination at local, national and international level. Recovery is an opportunity to build this new visitor economy. The OECD estimates that more than a third of the tourism value added generated in the domestic economy comes from indirect impacts, reflecting the breadth and depth to linkages between tourism and other sectors (e.g. There have been indications that resident attitudes are hardening to tourism in some places such as Hawaii where one survey showed only 54% of residents agreed that tourism has brought more benefits than problems, and Key West, where voters chose to ban big and dirty cruise ships to the port. Box1 presents forecasts for domestic and international tourism performance in 2020 from selected countries. Colorado has responded to overtourism, which affected some of its national parks, urban trails and other outdoor attractions, with communication to manage this from a health and safety perspective, and to engage residents. Countries need to work together, as the actions taken by one government have implications for travellers and businesses in other countries, and for the global tourism system. In this environment, tourism is high on the global policy agenda, and similar calls have been made by other international institutions, including the United Nations10, World Bank11 and World Trade Organisation12. The halt in tourism is having a knock-on impact on the wider economy, given the interlinked nature of the sector. OECD Policy Responses to Coronavirus (COVID-19), International trade in travel and tourism services: economic impact and policy responses during the COVID-19 crisis, Covid-19 and Tourism: Assessing the Economic Consequences, The impact of COVID-19 on the tourism sector, 174 million Travel and Tourism jobs could be lost due to COVID-19 and travel restrictions, Behavioural changes in tourism in times of Covid-19: Employment scenarios and policy options, https://openknowledge.worldbank.org/handle/10986/34348, Tackling coronavirus (COVID-19) - Browse OECD contributions.
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