This was my humble attempt at compiling some of my favourite books on Product Management, and to structure them so that you can pick your next book to read based on where you want to deep-dive and learn more. so its also worth checking out some of her other books. If you want an attempt at quick wins, go for this one. The goal-setting method has become standard practice for its ability to facilitate collaboration, clarify priorities and create a transparent business where all goals are aligned. Designed in California. Consider attending a product-led growth webinar or workshop today. Find our more about Delibr's powerful Jira integration, A joint overview to find the most valuable slice of the feature, For guidance and consistency across your PRDs, No more confusion about the status and latest thinking on upcoming features. And delivery is all about collaborating and communicating with team and stakeholders. The role of a product manager requires a broad set of skills. Technology evolves quicklyso every product manager should have a comprehensive reading list to keep up with the trends and to stay ahead of the competition. This book is a hands-on, step-by-step guide to making great products. By aligning teams around a single goal, product managers can simplify decision-making, improve collaboration and most importantly, create sustainable growth. Again, I think it connects back to the idea of, Frankly, I see this book as the go-to bible if you want to understand how to collect data, do, Steve spoke at the 2019 Mind the Product conference, on how to do great user research when you arent a researcher, and I would recommend watching that as well., The art of interviewing is central to good discovery in, is no doubt a favorite of many product managers, not to mention designers, marketers, and startup founders. Ive had the pleasure of. Frankly, I see this book as the go-to bible if you want to understand how to collect data, do product discovery, and have effective conversations with users. And if thats something you want to work on as a product manager, Thinking in Bets is a great place to start. Its also very scalable. So many product managers struggle with prioritization, or they battle with self-doubt or imposter syndrome. Escaping the Build Trap focuses on customer-centric marketinga pillar of product management. This is the book that popularized the category. Our goal as product managers is to build products that improve the lives of the people that use them and deliver value to both the user and the company.. Matt is all about concrete tips and tricks. Product Teams Summit is now available to watch on-demand, Connect your backlog with always up-to-date and easy-to-share roadmaps, Know what to build next based on user insights and company priorities, Capture and collect all your customer feedback in one place, Share plans, validate ideas, and celebrate launches with a public Portal, Enable efficient workflows with best-in-class integrations and APIs. The ideas here dont just span product, they span pretty much your entire working career.. Therefore one of the most important skills of PMs is setting goals that balance these perspectives. As the authors of product manager books have worked in their fields for years, they all have unique wisdom to share. I come from a music background (I played drums professionally before getting into tech and product management), so this next one might be a bit of a left-field choice. It is a curated list of the best book on product management. By reading inspiring stories and learning about different frameworks that have worked for top companies, youre setting yourself and your team up for success. If you have an idea of what you want to do, and want a rigorous approach to expand on and test that hypothesis to turn it into a value proposition that has been validated in marketing, then this book is great. This is another book that builds on The Lean Startup, but that also digs deeper into design and user experience (UX), and emphasizes rapid iterations to improve the usability of a product. The method makes it possible to first tell an aspirational story of where you want to go, and then concretely defining how to measure whether you have gotten there. by unlocking roadblocks in their flow. In short, they say yes to the mess, Roadmaps are such a critical part of product management, but strangely, this is one of the only books out there on the subject. The Insights Driven Product Manager is a guide on how to remove the clutter from key information in order to make better product decisions. This book riffs off of The Lean Startup, but brings a very hands on step-by-step approach to product marketing. Theres a wealth of knowledge in this literature that has the power to create dynamic, innovative leaders and transform companies. Lets finish this list the way we started it: With another Marty Cagan (soon-to-be) classic. She produced the Flywheels Playbook and wrote The Product Report and The Guide to Digital Optimization. I see so many companies struggling to make decisions. But when it comes to diving deep into a subject, absorbing new ideas, and returning time and again, nothing beats a good book.. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.. But its packed with useful, practical ideas, and tips.. If you have not read it, do so first. Even if your product doesnt fit that description, Moore and McKennas book still offers a fascinating perspective on best-practices in a product lifecycle. I would recommend reading both. I was lucky to be one of the books early reviewers and got to share feedback on the drafts (thanks, Christina!). how to execute them, what the cadence looks like, and the theory and practice behind it all. , you walk away with a bunch of ideas that you apply straight away. Through case studies, quotes from top Silicon Valley leaders, and actionable advice, Measure What Matters will change your goal-setting approach and harmonize your team. Instead, this guide is guided by your preferences, with visual guide to go with. I see so many companies struggling to make decisions. The title is no misnomer. This can be done by understanding their current workflows, both within your product and between uses, and trying to make them more effective, e.g. You could probably get through it in an afternoon if you wanted to. It helps you truly understand what the users needs are and how to focus your energy on building the right product. The North Star Playbook is Amplitudes densely informative guide to building better products and making better decisions. I would recommend reading both. The art of interviewing is central to good discovery in product management. It is a great complement to Inspired by Marty Cagan in that it is a more descriptive, less narrative rundown. As product managers, we often talk a lot about the techniques, frameworks, and practical approaches we use. I think there are a lot of skills and parallels here with how organizations get shaped and how teams interact with each other. The book is aimed at product managers who work with technology-based products, whether at a small start-up or a large enterprise and details the ideal product journey. It is full of both higher-level mindsets to adopt and down-to-earth practical advice and examples. Its practical, but also philosophical, as it explores The North Star Frameworka proven model for managing products by identifying one crucial metric to represent the value your product provides to customers. and the transformative power this can all have. If you are in a product leadership role, this book will break down exactly what you need to do to build a culture where creativity, innovation, and high performance are unleashed. Mallory Busch runs the Amplitude blog, frequently named a best blog for product managers. The author of this book, Annie Duke, is a World Series Poker player with a background in cognitive psychology. From meditation routines to work-life balance strategies to processes to help you synthesize overwhelming amounts of information, this book covers a wide variety of helpful blueprints to be the best you can be in product management, and in your life. This is a reading guide for you as a product manager navigating the product management process. Heres what he had to say. This is an enduring classic on high tech product marketing that was written in 1991 but that still applies. If you want to understand what a product roadmap is, what it should contain, what a good roadmap looks like, and some of the considerations when building one, this is essential reading.. Its really about that collaborative and creative exchange between you and other people. We wrote a book on how you can level up your Product Manager skills. Yes to the Mess is all about leadership lessons from jazz, so its not exactly product-specific. The book also dives into data management, behavioral targeting, product-led growth, and personalized experiences: key tenants to managing a successful product. I would particularly recommend this book to aspiring product managers or those just starting out in their careers. Make sure to read it before you even apply. If Marty's book gives you the map, Matt's will fill the map with practical guidance and pointers. On June 28th, we held our inaugural Product Teams Summit event. Building on the lessons learned from an expensive failed product launch that didnt adequately account for the wants of their target customers, The Lean Startup is a popular book for startupsespecially software companies. Told in a novel format, this book is all about what a truly empowered and autonomous team looks like, how that team operates, and what makes them work together effectively. Be it developers, designers, or business stakeholders. We have to sell our ideas to other people. Teresa defines continuous discovery as: "At a minimum, weekly touchpoints with customers by the team building the product, where they conduct small research activities in pursuit of a desired outcome". It also teaches you how to listen better, how to generate better ideas, how to prioritize better, and how to identify assumptions. Perform a SaaS cohort analysis to learn how different groups of users and accounts behave in your platform and A product manager is only as good as their suite of tools. There are countless product-related books out there, and it can be tough to know where to start. , helping you to understand their thinking patterns and perspectives. She also created AmpliTour, the live workshop for beginners to product-led growth and 6 Clicks, the Amplitude video series. The main problem is that the pragmatists have a different set expectations than the first two adapter groups. Let's get into it. Any successful organization understands the need for relevant data in the modern marketplace. We have to communicate our plans, where we're heading, and why we're heading there. Interested in Opportunity Solution Trees. The book is especially important if youre introducing a product that has disruptive potential in your industry. Brown shares insight into vulnerabilities shared by the best leaders in the world, and the difficult conversations they have with their teams to ensure alignment and inclusivity. On top of this, PMs always struggle balancing between the goals of the business and those of the customers and users. This book provides advice on how to make sure youre delivering products that meet both business and customer needs, making it an excellent resource for product managersespecially as a follow-up to Cagans Inspired. If you want to implement a good system for setting and following up on business goals, one of the best ways of doing that is the OKR method (Objectives and Key Results). The book looks at how to avoid wasting resources through endless testing, and how to move from prototype to final decision over the course of a business week. I would particularly recommend this book to aspiring product managers or those just starting out in their careers. Its just packed with great tips. We have to communicate our plans, where were heading, and why were heading there. But there are also pitfalls of adding to much detail and the roadmap getting a life of its own, with specific features to be delivered on exact dates way into the future, loosing the ability to be a flexible canvas for discussion. The books listed below cover different facets of product management, from general leadership advice to actionable product-development techniques. This is deep-dive into Opportunity Solution Trees; a step-by-step how-to guide that also looks at benefits, pitfalls, and an example. , which is all about using pictures to think visually, solve ideas, and communicate concepts. This is a very relevant book, with many product managers interested in the. is all about leadership lessons from jazz, so its not exactly product-specific. Your users arent all the same, and your data analysis shouldnt treat them that wayuse cohort analysis 2021 Amplitude, Inc. All rights reserved. The Lean Product Playbook is the second book on this list about lean methods of business and product development. Expertise is about continually broadening your horizons, expanding what you know and learning from the successes and failures of others. Amplitude is a registered trademark of Amplitude, Inc. Moore suggests a few approaches to overcome this, including focusing on a narrow niche segment of the market and establishing a whole product solution. The book summarizes the experiences of more than 130 successful entrepreneurs, athletes, artists and investors. If you are a musician, youll know that when youre playing with other people, its incredibly important to sense where theyre going, to respond to it and riff, and to be malleable yet stay the course. And it's free! Understanding product analytics is the first step towards delivering continual value to customers and driving growth with your digital product. Still, its a great reminder of the role a manager plays in a product team, offering a well-reasoned foundation that you can use a system of goals, a system of roles based on autonomy, and a network of norms based on psychological safety. Its a skinny little book thats written in a digestible way. I come back to it time and again, and I find that I can utilize it for all kinds of things. This is always relevant, but especially so in search of a new or tweaked value proposition. For people growing into product leadership roles, it can be a huge challenge knowing how to navigate unfamiliar territory. Still, its a great reminder of the role a manager plays in a product team, offering a well-reasoned foundation that you can use. a system of goals, a system of roles based on autonomy, and a network of norms based on psychological safety. These must-read books for product managers include practical tips, insights from top leaders in the tech industry, humbling personal stories, and step-by-step guides. Another book by Christina Wodtke, Radical Focus is a great reference on the craft of writing OKRs and utilizing them as an objective framework within your organization. Instead of chasing endless features for your software product that ultimately provide little value, the book helps product managers determine specific customer-centric outcomes to sharpen their teams focus. The resource helps you answer questions like, How do I know the best time to experiment with the customer experience? and What kinds of recommendations have the most impact on customers?. Product development can be a complicated process, involving many stakeholders with differing methodologies. Its easy to focus entirely on a product when youre strategizing. A #1 New York Times Bestseller, Dare to Lead coaches you on how to be a strong leader through empathy, connection and courage. And if you want to learn about and get started with OKRs, there is no better book than this. I come from a music background (I played drums professionally before getting into tech and product management), so this next one might be a bit of a left-field choice. The author, Christina Wodtke, is a lecturer at Stanford and has tons of experience in Product and UX in the Valley area so its also worth checking out some of her other books. Again, I think it connects back to the idea of gathering deep user insights, understanding user needs, and the theory behind all that. Below are some PLC-specific PM books. Read the blurb on the back cover, and youll see what I mean: How do you cope when faced with complexity and constant change at work? No-one describes that better than Jeff. Sprint elaborates on the five-day problem-solving method that originated at Google Ventures, and has since been applied to several companies looking for answers they can trust during the nascent stage of their product development. Reading this book will inoculate you against over-building stuff before testing it with the real world, and will make you a much more effective PM. It can help you understand the importance of bridging the gap between the early, enthusiastic adopters of your technology, and the majority who will wait to see if your product is worth discontinuing what they are already using. With a foreword by Jeff Patton, the book I wrote describes how best to do this. If you want to learn to work like this in practice, including how to work with experiments and what it means for measuring, planning, and how to organize, then this is the book for you. Hooked dives into the process that successful companies use to achieve user engagement, and examines the characteristics of the products that create loyal customers. The author of this book, Annie Duke, is a World Series Poker player with a background in cognitive psychology. This book can help you excel in that. Its very practical, with plenty of useful tips you can take away and use. As the title suggests, Melissa's book takes this main question head on and looks at how both individual PMs and managers of PMs can "escape the build trap", i.e. the goal, empathy (understanding user behaviors and needs), creation, validation, measurement, and iteration. First published in 1991, and last updated in 2014, Crossing the Chasm changed the conversation around entrepreneurial marketing. Drive looks at how autonomy can increase engagement, mastery can maximize competency and purpose can drive retention. Written for product managers and leaders at tech companies, its full of advice on how to become more insights-driven, create product roadmaps and other essential facets of the PM role. This book does a great job at bringing it all together and gives you a path through the maze without getting lost in the battle. However, apart from discovery, it does not dig very deep. It shows you how to incorporate strategy, empathy, design, and analytics into your development process and breaks it down into six areas you need to consider. This is a book for everyone who is ready to choose courage over comfort, make a difference and lead.. Doerr knows what he is talking about as he first worked directly with Grove and then implemented OKRs across Google and many more companies as an investor at Kleiner Perkins. This book is a hands-on, step-by-step guide to making great products. There are two great books that stand out in this area: An instant success, this book sets up a one-week process to do a full-cycle of discovery from early problem definition to prototype testing. So its just this whole issue of how we work with other people. This article describes the 3 levels of the Ladder of Autonomy and how PMs can climb it by building trust. The premise of this book is that it is imperative to introduce and focus on customers outcomes as middle step between feature output and business impact - the focus should be on the changes in human behaviour that will ultimately drive business impact. If you are in the early phases of product development (or if you find yourself doing a pivot or a soft-pivot, going back to the drawing board), then there are a number of books that are particularly helpful. Lets finish this list the way we started it: With another Marty Cagan (soon-to-be) classic. brings together a lot of ideas youll find elsewhere. I come back to it time and again, and I find that I can utilize it for all kinds of things. Once you have discovered roughly what to build, it is time to move into delivery. OKRs most often relate to some business impact, and the initiatives that follow typically translate into activities meant to produce a certain output (for PMs, often a feature output). As the title suggests, its a must-read book for anyone wanting to understand what makes users tick and how to build products that keep them coming back.. Steve spoke at the 2019 Mind the Product conference on how to do great user research when you arent a researcher, and I would recommend watching that as well.. First off, and this is the only book I'd call "non-optional". You could apply this in a small, early-stage startup or in a growing company that might be looking at a mature product, or even replacing a product thats in decline. The Team that Managed Itself brings together a lot of ideas youll find elsewhere. Its the must-read book here for all our staff. In the book, she also describes how to work with Opportunity Solution Trees. Kim details a step-by-step system for creating products that are so essential to their users they become superfansextremely loyal customers a company never has to worry about retaining. It provides an invaluable perspective. And he walks the talk, as his book is full of them. Heres what the worlds best leaders and teams do: they improvise. Its like a practical guidebook for OKRs how to execute them, what the cadence looks like, and the theory and practice behind it all. If you have that critical initial traction, but want to really grow then there is one book in particular you should read. Its intended to help leaders build and lead high-performing teams, covering how to hire the right people, create team norms and psychological safety, and share a commitment to goals, progress, and outcomes.. Drive will make you think about motivation differentlyand as a leader, this can boost your teams productivity and happiness. Where. Get a round-up of articles about building better products. So what tools can you give your team to ensure they stay inspired and productive? will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully., So its just this whole issue of how we work with other people. Ultimately, overcoming these issues comes down to our ability to make decisions effectively and this book can help with that. But it not just a numbered list of books to read (There are a lot of listicles out there on "The 7/13/25 Best Books on Product Management"). Empowered covers a lot of ground from Cagans SVPG blog, but it does a great job covering how to recruit and coach outstanding product team members, create an inspiring vision and insights-driven strategy, shift that strategy into action with objectives, redefine the relationship between product and the rest of the company and the transformative power this can all have. I find that I come back to it continuously. is an excellent accompaniment to another Dan Roam book. It explains how the real competitive advantage that top tech companies have is in how they enable their people to work together to solve hard problems and create extraordinary products.. Where Inspired shows you the theory behind making great products, Empowered is all about creating a team environment conducive to making great products. Theres plenty of theory, but thats balanced with examples of how to apply it. This book covers all relevant aspects at least to some extent, and does so really well. It does such a great job explaining what a product manager does, where and how they can deliver value, and who they collaborate with to achieve that outcome. I was lucky to be one of the books early reviewers and got to share feedback on the drafts (thanks, Christina!). Continuous Discovery Habits is a guide to applying discovery methods during all phases of product development. And while not specifically about product leadership, this book does a great job at giving you the tools you need to lead in the right way and helps you develop the courage to do bold work, have tough conversations, and show up with your whole heart. There are a few reasons why. The most powerful way to get this is of course own experience, but reading can give a bit of a turbo charge. She takes us through everything she has learned through years of managing teams and people by sharing examples, insights and practical advice on how to get the most out of the people whose work you depend on. They invent novel responses and take calculated risks without a scripted plan or a safety net that guarantees specific outcomes. You could probably get through it in an afternoon if you wanted to. The book explores how the worlds most innovative companies thrive by empowering their teams to have a vision of the strategic objective of a project, rather than just completing tasks. The idea is that by helping your users they will like your product and come back. Its just packed with great tips. focusing on business impact and customer outcomes rather than being stuck in a feature factory, just building feature outputs. Product Excellence Consultant at Productboard, Continue the conversation in our community, There are countless product-related books out there, and it can be tough to know where to start. Read this book to dig deep into this. Preparation and research are essential for any product manager looking to sharpen their skills, which is why you should always seek the best product management books to read. Empowered is Cagans sequel to Inspired, focusing more on the organization and its people than on the product. To cut a long story short, it can be confusing for a product manager to navigate the mixed perspectives of what JTBD is and what it isnt.. This book is the more holistic of the two. Ive had the pleasure of talking with Todd a couple of times this year, and he has so many great insights into the practice of using product roadmaps. This book is all about how to communicate ideas, concepts, and stories to other people via presentations. Through examples such as Amazon, Netflix and Tesla, youll see how to be a great leader who can harness your teams potential. As the title suggests, its a must-read book for anyone wanting to understand what makes users tick and how to build products that keep them coming back., can be super helpful when thinking through how you are going to design a presentation and put it all together. It has many practical applications, not just in the craft of product, but in how you work every day and make those critical choices.. Product Lessons Learned: A Conversatio How to Perform a SaaS Cohort Analysis to Reduce Churn, 14 Product Management Tools (Plus Tips from Senior PMs), Cohort Analysis: Reduce Churn & Improve Retention. Given that many product managers are tasked with determining product objectives, this book is certainly helpful in understanding what a good objective looks like versus a bad one. However if you want to turn discovery not just into a one-off, but into an ongoing work, then this book charts a clear path. At the end of the day, product managers have to be good storytellers. worth reading, I asked Scott Baldwin, our very own Product Excellence Consultant and walking encyclopedia of product, for his top tips. The book is focused on how product leadership can make this a reality. It's fresh take on what a truly minimum viable product (MVP) is remains a good challenge for any PM veering towards wanting to build stuff before testing.
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