We are a participant in the Amazon Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Besides being able to see yourself in something that is not you, making something by hand also gives you a huge sense of pride and at the same time, at times, causes you to beat yourself up. If so, please take a minute to share it online. Amazing Article. Like you said, the colors and textures vary in each item which means that it is one-of-a-kind. Their creations are almost always made in a space of joy, honor, and respect. Basically, analyze the current descriptions you have and think if there is room for improvements. I have a shop in Shepherdstown, WV (USA) and we sell LOCAL products, all hand made/crafted. If you feel at lost when it comes to writing a product description that can actually help you make more sales, this video should help! I agree most people have no idea. This might be a bit altruistic reason, but by supporting your local artisan you are also supporting the craft skill they practise. Great activity Roberta! Remember, you can write a marvelous description, but merely having text might not be enough to satisfy the visitors. I enjoy creating baskets and rugs with my hands and producing a beautiful, useable product with my own hands! Who wouldnt take extra special care of such an item. Wishing you the best. Then come back here and tell me all about it in the comments below. Not saying that their car IS actually worth more, but people are paying more. Its our job to tell them and to ensure that they relate. Avoid generic words I didnt know and I make baby blankets and not luxurious brands so can I use a luxuriously soft blanket? @2021 - blog.folksy.com. Basically, plant the seed in the potential buyers mind that your product will suit their requirements. Try to paint a picture of how your customer would be using this product. Nobody can do Everything. I watch a show on economics and they said the way to keep people under control is to sell them a lot of cheap stuff that they throw away and go shopping again to satisfy themselves. Although it may not be directly local to you, the money stays in the UK, and thats a pretty big deal. For example, shipping methods and delivery time. This is mainly because handmade products are often unique, from the way they are made to the quality and touch of personality they provide. Thanks so much for this helpful article. cannot be duplicated? But its also wonderful that more people everywhere are beginning to embrace things that are made by hand in small quantities. The landscaper built it by hand with special oriental craftsmanship. Thanks for your comment! What an article!! For the past 3 years we have made by hand each bag and looking to expand our website that we can barely keep updated due to selling out before we can upload new bags. Off to start again .., thank you x. Hello CJ! This means unlike other copy writers you have the unique position of knowing everything about the design, the materials used and the inspiration. Its part of the sales process. You need to show the benefits of the product to your potential customer. Then you find they they bought their furniture at Ikea. The middle class as it has been defined by people on television may be dying, but the people who make and sell handmade products are mostly middle class and they are not dying. Yes, this is all true. Its sad on one hand. People are starting to dream about things that dont exist, but should, and then making them come to life. saying something is of great quality. Furthermore, many small hand makers/craftspeople who made a living in the 80s and 90s had to close up shop or shrink down to a one (and maybe 2) person operation due to imports, rising costs, taxes, and so forth. Nothing stops you from being a bit creative when writing your handmade product descriptions. We are given the skills for a reason. This is the reason why handmade products emanate so much energy and love it is because it is created with love. I am book marking this for reference. Instead, explain who can use your product and how it can be used. We can start my own business only handmade products, Multi Ceramic with hand-carved ceremic lids is hand-created with a vintage European look. I am one of those makers of things and I will tell all yall right now that while what is said up there has an iota of truth and therefore rings true, it isnt so. One of a kind and refer to our work as Art, style and function. It cost double the price of a cement sidewalk and it was fairly impractical in a place that gets a lot of snow in winter. Thank you! I have a large collection of handmade unique gifts for all occasions. It will also get easier the more you write! Retailers specializing in supplying artisans with supplies for crafting also fall under the craft industry umbrella. Not that there is anything necessarily wrong with that. It might cost more, but the investment in your brand is worth it. There was nothing else like it in the neighborhood or even the surrounding region. Not only do descriptions have to be informative, but they also should send the message. Ihave created a small,linedinternal pocket with a lobster clip securely sewn in, especially for quickly attaching your keys. Yes. The next step is to see if your overall design aligns with your handmade products. I own a handbag business. You can do all this and still incorporate search engine friendly keyword phrases. Writing/creating has an intrinsic value that enriches your life! Thank you for letting us or perhaps helping us better get the understanding of what each step requires. Youre going to have make it profitable to be a middle class person again so that the middle class can buy businesses and employ people. Search engines dont like duplicate content, so if you have several products that are similar or share the same inspiration or making process, be careful not to just copy and pastethat across all your listings. I figured making things for 80 different shops in at least 10 different states would put me in a position where weather and whim wont impact our business. If you enjoyed this post please share with other craft sellers. people want sets, they want to see what they are getting before its made, they want to see consistency, all of the methods used to make things identical in factories today were pioneered by craftsmen to make sure they could repeatedly make the same chair/ box/ hat/ sweater etc etc. Im sorry you continuously encounter people who do not value your work. Whenever a potential buyer clicks on a product they could be wondering, Is this product for me? or Will my (mom, dad, friend) like this gift? etc. Thank you for your kind words. but the American Craftsman is an Anachronism. I like for my products to be one of a kind but I can make two of something if the customer needs two. If you want to give the impression youre high quality, choose high quality, local, and handmade items! For example, you can say amber or saffron when describing the colors. Unlike gifts that are mass-produced, you will often find unique differences in each handmade item, which really makes the product and the purchase very special. Its great that some things are manufactured in massive quantities in order to fill a worldwide demand for them. Then place the attention on the hat's color, texture, material, and coziness. But it is a lifestyle choice. Not because they are my children, but because of the thought, care, creativity, and sheer *love* that went into them.Be it the hand print tree ornament made in kindergarten or the collapsible camping table made in grade 11 shop class, each gift was well thought out to be useful or to suit MY likes and there isnt enough of anything in the world that can commercially replace THAT. How can we reeducate people to appreciate our handmade items? Once the design is suitable, check if you can enhance your product description with social media buttons. Handmade is worth your effort and the price your customers pay! who were selling to shops back then. But of late that has seen a neglect. Its not always easy, but we appreciate the support given us by our loyal customers. I loved that walkway. nailed it completely. When you make something, you leave a part of yourself in it. We also take the time to get to know each other and to appreciate the value in each piece. Then to get to hear that it is a persons go to piece once purchased is amazing! on 5 Tips To Write Handmade Product Descriptions That Actually Help You Make Sales. I am proud to be a part of this Handmade Nation! Great Article. It is my craft, my legacy, my therapy and i love it! urgh. With great handmade product descriptions and a visually appealing website, your visitors will have something to remember you for. 3 handmade product collection types you need in your shop, Private Label For Handmade or Craft Businesses: What It Is And How To Use It, 8 Steps To Branding Your Handmade Business. Required fields are marked *. Because it can be a deciding purchasing factor, having a great product description really matters. When done throughout a community, multiple times over, an entire city can find new life. In theory we all know that there are great benefits to buying handmade. A too wide target audience might not be specific enough to help you with this task. Handmade products are great for the environment. I woke up one morning in 2005 and realized that I was one decision away from losing everything. We are humbled each time they reward us without blinking an eye! I agree completely! So if they want to know if this blanket can be done in a different color then they are only going to read the customization paragraph. Im glad it was helpful, Lisa! But to the craftsman that made it, they can see EVERY flaw in that piece, no matter how small. As a writer, every word woven is my joy to share. Nobody in the whole world will have exactly the same item, and thats pretty unique! You have a beautiful handmade product and you are the designer. I just do it for fun. In the beginning we only wanted to sell online but what limited thinking! Whats not to like about that? He still needs a day job. We have been blessed and continue to grow within the maker movement carrying on my grandfathers tradition through to a fourth generation. Great post!Every handcrafted product always unique, it can be the perfect thing about handmade items. Benefits work because they take your potential customer from interested to involved as they start picturing themselves using the product and thats a great transition to Tip #3.
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